THE AMERICAN MEME follows the journeys of four shocking social media disruptors, Paris Hilton (@parishilton), Josh Ostrovsky (@thefatjewish), Brittany Furlan (@brittanyfurlan) and Kirill Bichutsky (@slutwhisperer), as they hustle to create empires out of their online footprints. Although their paths to influencer status are distinct, their respective followings are akin to small armies.

A high school senior finds herself immersed in an online game of truth or dare, where her every move starts to become manipulated by an anonymous community of "watchers."